If you are trying to justify the investment of implementing business intelligence, you can find returns in the form of customer satisfaction.   Using predictive analytics and tracking data will help you attain the following and more!

1. Offer personalized products, services and discounts. 
2. Meet and exceed your customer expectations by implementing policies based on your analytics. 
3. Develop new, innovative products and service offerings based on customer insight. 
4. Engage in more effective and efficient publicity targeting your market group.   
5. Be alerted to opportunities that you can share with the right customers at the right time. 
6. Predict customer behavior and take advantage of positive trends.
7. Prevent a crisis by identifying negative trends.  
8. Diagnose where improvements can be made through internal monitoring of employee-customer relations and customer satisfaction.